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Alexis Underwood

Digital Marketing & Brand Growth Strategist

Summary

Multi-Site Leasing and Marketing Specialist skilled in customer relations, event coordination, and digital marketing campaigns that drive engagement and growth.

Experience

Leasing & Marketing ProfessionalThe James on Highland Avenue, Birmingham, AL

Sep 2025Present
  • Manage leasing and marketing initiatives for a newly developed residential community in downtown Birmingham.
  • Lead social media strategy and content across Instagram, TikTok, and Facebook to increase brand awareness and engagement.
  • Manage onsite events, social activations, and outsourced marketing campaigns in collaboration with external vendors and partners.
  • Develop digital and print marketing materials, promotional campaigns, photography, videography, and social content.

Multi-Site Leasing AgentMarshall on 3rd & Marshall on 5th, Birmingham, AL

Jun 2023Aug 2025
  • Oversaw leasing and resident relations across two properties from initial inquiries through contract completion while maintaining occupancy levels.
  • Established property-wide key systems and coordinated move-in keys across properties for three years.
  • Directed move-in operations during understaffed periods while maintaining resident satisfaction.
  • Revitalized resident retention programming and communications with consistently positive reviews.
  • Achieved top leasing performance multiple months with high tour-to-lease conversion.
  • Performed complete parking audits for inventory accuracy and compliance.
  • Standardized operational communications using branded signage and documentation.

Education

University of Alabama at Birmingham, Birmingham, AL

Graduated Aug 2025

B.S., Digital Marketing

Gadsden State Community College, Gadsden, AL

Graduated Aug 2022

A.S., General Studies

Certifications

Microsoft PowerPoint

Obtained May 2020

Content Marketing

Obtained Nov 2026

Skills

Leasing & Relations

Leasing & Resident Relations · Tour-to-Lease Optimization · Retention Strategy · Customer Relations

Marketing & Content

Content Creation & Social Strategy · Influencer Management · Short-Form Video (TikTok/Reels) · Brand Development

Analytics & Performance

Google Analytics · Facebook/Instagram Insights · Performance Analytics · Data-Driven Strategy

Event Operations

Event Operations · Large-Scale Event Management · Vendor Coordination · Logistics Planning

Design & Creative

Canva · Adobe Spark · Visual Content Creation · Brand Design

Operations & Systems

CRM & Operations · Process Improvement & Audits · Property Management Software · Systems Optimization