Alexis UnderwoodResume

Alexis Underwood

Digital Marketing & Brand Growth Strategist

Multi-Site Leasing and Marketing Specialist skilled in customer relations, event coordination, and digital marketing campaigns that drive engagement and growth.

Birmingham, AL
alexis.n.underwood@gmail.com
(256) 490-3119
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Professional Experience

Driving growth and engagement through strategic marketing, exceptional customer service, and data-driven decision making across multiple industries.

Leasing & Marketing Professional

The James on Highland Avenue

Birmingham, AL
Sep 2025—Present

Manage leasing and marketing initiatives for a newly developed residential community in downtown Birmingham, leading social media strategy and onsite events alongside day-to-day leasing activities.

Key Responsibilities

  • Manage leasing and marketing initiatives for a newly developed residential community in downtown Birmingham
  • Lead social media strategy and content across Instagram, TikTok, and Facebook to increase brand awareness and engagement
  • Manage onsite events, social activations, and outsourced marketing campaigns in collaboration with external vendors and partners
  • Develop digital and print marketing materials, promotional campaigns, photography, videography, and social content
  • Coordinate property tours, lead follow-up, and leasing activities while maintaining strong prospective resident relationships

Core Skills

Social Media StrategyContent CreationEvent MarketingVendor CoordinationLeasing & ToursDigital & Print Marketing

Multi-Site Leasing Agent

Marshall on 3rd & Marshall on 5th

Birmingham, AL
Jun 2023—Aug 2025

Oversaw leasing and resident relations across two properties from initial inquiries through contract completion while maintaining occupancy levels.

Key Responsibilities

  • Established property-wide key systems and coordinated move-in keys across properties for three years
  • Directed move-in operations during understaffed periods while maintaining resident satisfaction
  • Revitalized resident retention programming and communications with consistently positive reviews
  • Achieved top leasing performance multiple months with high tour-to-lease conversion
  • Performed complete parking audits for inventory accuracy and compliance
  • Standardized operational communications using branded signage and documentation

Core Skills

Social Media MarketingGoogle AnalyticsCanvaEvent CoordinationCustomer Relations

Event Coordinator/Manager

The Alley Gadsden

Gadsden, AL
May 2019—Aug 2022

Organized large-scale events including corporate functions, weddings, and social gatherings, managing all logistics, vendors, and attendee experience.

Key Responsibilities

  • Developed targeted marketing via email, social channels, and local partnerships
  • Boosted event attendance by 20% through strategic marketing
  • Managed budgets and timelines using spreadsheet tools
  • Recruited and supervised 10+ team members for event execution

Core Skills

Event ManagementTeam LeadershipBudget ManagementMarketing CampaignsVendor Coordination

Core Competencies

A comprehensive skill set spanning marketing strategy, customer relations, analytics, and operational excellence.

Leasing & Relations

Leasing & Resident Relations
Tour-to-Lease Optimization
Retention Strategy
Customer Relations

Marketing & Content

Content Creation & Social Strategy
Influencer Management
Short-Form Video (TikTok/Reels)
Brand Development

Analytics & Performance

Google Analytics
Facebook/Instagram Insights
Performance Analytics
Data-Driven Strategy

Event Operations

Event Operations
Large-Scale Event Management
Vendor Coordination
Logistics Planning

Design & Creative

Canva
Adobe Spark
Visual Content Creation
Brand Design

Operations & Systems

CRM & Operations
Process Improvement & Audits
Property Management Software
Systems Optimization

Education & Certifications

Committed to continuous learning and professional development in digital marketing and business strategy.

Education

B.S., Digital Marketing

University of Alabama at Birmingham

Graduated Aug 2025

A.S., General Studies

Gadsden State Community College

Graduated Aug 2022

Professional Certifications

Microsoft PowerPoint

Certified
Obtained May 2020

Content Marketing

Certified
Obtained Nov 2026

Let's Connect

Reach out directly or send a message below — I'd love to hear about your brand and how we can grow it together.

Email

Best way to reach me for opportunities and collaborations.

alexis.n.underwood@gmail.com

Phone

Available for calls during business hours.

(256) 490-3119

Location

Open to opportunities in the Birmingham metro area and remote roles.

Birmingham, AL

Ready to Work Together?

Ready to drive growth and engagement for your brand? Let's connect.

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